http://zero2illo.com
This site is full of useful information regarding your self promotional packages, they have given the following advice which I found interesting when it comes to finding potential clients.
- Is your illustration suitable for the target market of the contacts you’re send it to?
- Have you included the following contact details?:
- Your name
- Your email address
- Your website url
- Your phone number
- Is the text on your mailer legible (both in size and font style)?
- Do you have a licence to use the font you’ve chosen?
- Is your artwork file set up in the correct colour mode (check if the printer you’re sending it to require the artwork in CMYK or RGB)?
- Is your artwork file high resolution (ideally 300dpi)
- Is your artwork file set up at the right dimensions (check with the printer you’re sending it to)?
- If creating a pdf of your artwork to send to the printer, have you embedded the fonts?
- Have you included bleed on your artwork file (industry standard is 3mm)?
Some information about how to go about when to send them also was very helpful as these tips may be the difference between getting work or not:
When to send your mailers out
We wouldn’t advise sending your first mailer out this side of the holiday season (unless it’s a specific holiday themed one) as it could easily get overlooked with the volume of extra mail Art Directors and Publishers are likely to get at this time of year.
We’d recommend waiting until the 2nd week of January to give things time to settle down and people chance to get back to their regular working lives again.
Remember that sending out promo mailers isn’t a one time deal. You may be lucky enough to get interest from your first contact but don’t get disheartened if you don’t – stick to your schedule of sending out mailers, make sure your contact list is always kept up to date and consider following your mailers up with a phone call.
http://escapefromillustrationisland.com